Your Name is Your Brand

Greggar Deterville

Entrepreneur | AI Strategist | Founder of Capet Media Group

I am Greggar Deterville — an Entrepreneur, Innovator and Founder with a dynamic portfolio of start-ups spanning in the Fashion, Technology, Media and Leisure industries. As a proud UK national and Saint Lucian citizen, my journey has been shaped by the rich perspectives of both cultures, giving me a unique approach to creativity, leadership and global brand building.

Currently, I lead Carpet Media Group, a forward-thinking enterprise focused on launching and scaling start-up brands powered by AI, digital innovation and lean strategy. The group includes ventures such as Code Novice, Scruffy TV and Cellar 8T the parent brand for 8T Clothing, Cellar 8T Whisky, Cellar 8T Coffee, 8T Sips and other emerging leisure and technology platforms.

AI-Driven Entrepreneurship As a hands-on CEO, I have embraced AI as a transformative force across all aspects of my businesses. From content creation and automation to UX design, business planning and customer engagement, I now integrate AI tools like ChatGPT, image generators and workflow automation to enhance productivity, scale operations and innovate faster with fewer resources.

This AI-powered approach allows me to:

• Rapidly prototype and test new business ideas.
• Streamline brand and product development.
• Launch compelling digital marketing campaigns.
• Guide others through efficient start-up systems with real-world application.

Core Expertise

• Business Design and Planning:
  I specialize in transforming ideas into executable business models through strategic planning, pitch-ready proposals, financial forecasting, and mind mapping frameworks.
• Digital Development and UX/UI:
  With a solid foundation in web development and an evolving skill set in UX/UI design, I build functional, intuitive platforms that bridge design and user experience.
• AI Strategy for Small Businesses:
  I use AI to help founders and creators build smarter — whether through automated workflows, AI-enhanced content, or optimized marketing funnels.
• Brand Creation and Positioning:
  From fashion and whisky to tech and transportation, I conceptualize and scale brands that fuse purpose with profitability.

Background in Media and Broadcasting

My professional foundation began in Saint Lucia’s national radio industry, where I led Sales and Marketing Management. That experience paved the way for my own digital media ventures — including Scruffy Radio and Scruffy TV, pioneering platforms in online broadcasting and live-stream entertainment.

Philosophy and Personal Beliefs

My journey is grounded in belief-driven entrepreneurship. I’m an advocate for the Law of Attraction, using mindset alignment and intentional living to manifest success and impact. I also draw personal insight from numerology, with my birth number 8 reflecting themes of ambition, structure, and leadership — traits that continue to shape my entrepreneurial path.

A Mission-Driven Creator

Above all, I am passionate about empowering people — whether it's through launching brands, building digital tools, or guiding others to unlock their full potential. My work reflects a blend of spirituality, strategic thinking, and cutting-edge technology. I believe the future belongs to those bold enough to design it.