K.A.T.E. stands for Kaelum. Audivo. Triovus. Engine. It is the cross-platform AI identity that unifies the Carpet Media Group ventures, built on Anthropic's Claude.

Where is Greggar Deterville based?

Greggar Deterville is based in London, United Kingdom. He is a dual UK and Saint Lucian citizen, which shapes his EMEA-first approach.

Live from LondonFounder and CEO · Carpet Media Group

Greggar
Deterville

Q: Who is Greggar Deterville?

Greggar Deterville is a London-based entrepreneur, AI strategist and the founder and CEO of Carpet Media Group (CMG), an AI-native ecosystem of twelve interconnected ventures across commerce, media, infrastructure and lifestyle. His career began in Saint Lucia's national radio industry.

Q: What is Carpet Media Group?

Carpet Media Group (CMG) is a UK-based holding company founded by Greggar Deterville. It operates twelve AI-powered ventures in four layers: commerce and currency, media and distribution, tools and infrastructure, and lifestyle and brand.

Q: What ventures does Greggar Deterville own?

Through Carpet Media Group: KAELUM, TRIOVUS, SCOREDIT, Scruffy TV, AUDIVO, The OMS Project, Task Novice, Code Novice, CODIUS, DOCXTA, 8T Clothing and Cellar 8T.

Q: How can I work with Greggar?

Greggar offers AI strategy and adoption, AI agent deployment, AI web development, startup and brand design, live streaming production, mobile broadcast and filming, TV channel automation and commerce infrastructure. Email ceo@greggardeterville.co.uk, call +44 (0)7946 622252, or use the form on greggardeterville.co.uk.

Your name is your brand.

Broadcaster turned AI ecosystem architect. I started in Saint Lucian radio. Now I run twelve AI-native ventures from one desk in London.

Tune in to the ecosystem Start a project

Greggar Deterville seated, hands together, looking into camera — Live · London

Start now, not tomorrow Predicting rain does not count. Building arks does Clarity builds confidence You sleep to see your dreams. I stay up to work on mine The future belongs to those bold enough to design it

Ventures live12

Projects delivered116

Hours on air2,784

Satisfied clients358

Programme guide

12 channels · 4 networks · 1 ecosystem

On location: The OMS Project Go anywhere. Stream everywhere. ↗

Station ID

Media is where I started. AI is how I scale it.

Greggar Deterville seated outdoors in a dark denim shirt

I design ecosystems, not single companies. Carpet Media Group is twelve ventures built to feed each other: commerce funds media, media drives commerce, and the tools layer runs underneath. AI is the operating layer, not a feature. Claude sits at the core, and K.A.T.E. is the shared AI identity across the ecosystem.

I am a dual UK and Saint Lucian citizen, and I build EMEA-first for markets that US-centric platforms overlook.

First broadcastSaint Lucian radioSales and Marketing Management in the national radio industry. Audience, brand and distribution from day one.
Going onlineScruffy RadioAn early move into online broadcasting.
Going liveScruffy TVLive-stream entertainment, now at the heart of the CMG media layer.
Now showingCarpet Media GroupAn AI-native ecosystem of twelve ventures, unified by K.A.T.E. and powered by Claude.

Segments

Predicting rain does not count. Building arks does.

AI-native

Seg 01

AI strategy and adoption

Practical AI adoption for founders and small businesses. Where it pays, where it does not, and how to run it day to day.

Seg 02

AI agent deployment

Autonomous AI agents and automated workflows that take repetitive work off your plate, delivered through Task Novice.

Seg 03

AI web development

AI-built sites and platforms delivered through Code Novice.

Seg 04

Startup and brand design

Business design, planning and brand positioning for greenfield companies, from first principles to a launch-ready model.

Media and commerce

Seg 05

Live streaming production

Live-stream shows and events, built on the production experience behind Scruffy TV.

Seg 06

Mobile broadcast and filming

On-location production from The OMS Project broadcast vehicle. Go anywhere, stream everywhere.

Seg 07

TV channel automation

Cloud-based playout and channel automation through AUDIVO.

Seg 08

Commerce infrastructure

Payments, loyalty and commerce rails built on the KAELUM and TRIOVUS stack.

Listener questions

Clarity builds confidence.

Who is Greggar Deterville?

A London-based entrepreneur, AI strategist and the founder and CEO of Carpet Media Group (CMG), an AI-native ecosystem of twelve interconnected ventures across commerce, media, infrastructure and lifestyle. My career began in Saint Lucia's national radio industry.

What is Carpet Media Group?

A UK-based holding company that operates twelve AI-powered ventures in four layers: commerce and currency, media and distribution, tools and infrastructure, and lifestyle and brand.

What ventures does Greggar own?

KAELUM, TRIOVUS, SCOREDIT, Scruffy TV, AUDIVO, The OMS Project, Task Novice, Code Novice, CODIUS, DOCXTA, 8T Clothing and Cellar 8T.

What is K.A.T.E.?

Kaelum. Audivo. Triovus. Engine. It is the cross-platform AI identity that unifies the CMG ventures, built on Anthropic's Claude.

Where is Greggar based?

London, United Kingdom. I am a dual UK and Saint Lucian citizen, which shapes my EMEA-first approach.

How can I work with Greggar?

I offer AI strategy and adoption, AI agent deployment, AI web development, startup and brand design, live streaming production, mobile broadcast and filming, TV channel automation and commerce infrastructure. Email ceo@greggardeterville.co.uk, call +44 (0)7946 622252, or use the form below.

Let's go live

AI-native builds and media production for founders, brands and businesses. Tell me what you are working on and which service fits, and I will come back to you.

ceo@greggardeterville.co.uk +44 (0)7946 622252

Greggar Deterville standing with arms folded beside a tree

GreggarDeterville